Category Archives: Daily Post

We are living in a golden age of photographic technology that continues to drive an almost insatiable series of new developments and capabilities in our cameras.  These advances are offering an increasingly wide array of new, high quality camera choices for photographers.  And increasingly these camera choices include new smaller and lighter image-makers.  It’s a great time to be a photographer!  All this available technology complicates our choices of what camera gear to own, even for experienced photographers.  Every indication is that these choices are going to become increasingly difficult in the next few years.

The Market is Squeezed

All in all, it’s an increasingly winning market for photographers. The array of technologically advanced cameras and gear is amazing.  We’ve never had so many great choices. The camera market is being squeezed seemingly impacting every product from top pro level gear to the entry level point and shoots.

Today anyone with deep enough pockets can consider almost everything from a full sized DSLR to a simple point and shoot not to mention the ever greater quality of images from the cameras in our phones.

The breadth of this enabling technology has been driven by new improvements in sensor capabilities and increased processing power wrapped in ever smaller forms.  Many of us have an 8 megapixel camera in our phones that’s our everyday carry around camera, the one we almost always have with us.

In fact, overall global camera sales are expected to fall 4.3 percent this year to 115.2 million units, according to market researcher IHS primarily due to the increasing sales and use of these camera phone eating into the traditional camera market.  According to IC Insights, camera phones were outselling traditional digital cameras by a ratio of 6:1.

This competitive environment is shaking up the traditional camera industry forcing manufacturers to find new ways of meeting the changing demands of consumers if they want to remain viable .  Smartphone cameras are pulling and shifting the traditional camera market to the point where capabilities are being squeezed into smaller sizes.

There is a related movement at the top of the market towards smaller micro four-thirds and cameras with APS-C sensors.  These smaller cameras are increasingly attractive to keen amateurs and even professionals.  Serious camera consumers are squeezing product lines to something that’s more than a camera phone but without the heft and bulk of a DSLR.  Some, including many top photographers, are moving or considering moving completely to these smaller cameras or adding them to their collection of camera gear for more options and versatility.  The major manufacturers are scrambling to define and adjust to these new market pressures.

The Traditional DSLR

Professionals will be using DSLRs for many years to come.  Recent product announcements by Canon and Nikon of additions to their product line show their commitments to a continuous evolution of the big gun cameras in the industry. The advances in sensor technology, processors and the embedded software in the cameras make them increasingly capable and complex.  They can do a lot for photographers who know how to use them to their full capabilities.  The learning curve for them is steep and long but for those who need these cameras they are an essential tool for studio, sports and action photography.

Heft & Bulk

Check out the sizes and weights of some of this new gear.  These big DSLRs require a physical commitment if you’re going to carry them around.  A new Nikon D800 body weighs in at 900 grams (32 oz) for the body alone.  A Canon 5D Mark III weighs 860 grams (1.9 lbs).  And the camera body is only the beginning of the weight considerations.  Add in a few lenses like a 17-24 (35oz/1kg), 24-70 (32oz/902g); and 70-200 (50 oz/1,430 g), the trinity for Nikon shooters. Add common accessories and your bag can easily approach 20 pounds or more.

Keep your DSLR

You may want to stick with your DSLR if you’ve invested a ton of money in your gear or don’t want to go through a potentially stressful process to sell your camera body and lenses to move to a new system.  You’re likely going to take a hit with accumulated depreciation on your camera body unless it’s a recent purchase or a brand new model with high demand on the used market.  Top quality glass will hold its value much better than cheaper, lower quality glass.  But accept the fact that you’re likely to lose some money on any switchover to a new camera system.  You could consider the loss as a downpayment and investment in your new system if you’re determined to move and you need the money to buy new kit.  If you do decide to sell, be cautious in an auction site like eBay and a payment service such as PayPal.  Read the terms and conditions of your total transaction from the initial listing to delivery and the final payment transaction.  Fully understand and use the protections these services offer and recommend.  Beware of scammers.  They are small minority but they are present and if you’re not careful you can get burned.

You also need to consider how you use your current gear.  Shooting wildlife, sports or other action photography isn’t going to be suited to a micro four-thirds system or a point and shoot camera.  Generally these cameras don’t have the fast autofocus capabilities of today’s DSLR.  What you love to shoot is going to drive your needs in a camera system. You may want to keep your DSLR for your primary shooting style if it demands one.

As a professional it also might be strange for your clients to see you shooting with something other than a full size DSLR.  Their perception of you as a professional may well be shaped by the gear you bring to to the shoot.  Your clients expect to see the traditional big camera to fit their perception of professional gear.  Of course you know that the camera doesn’t dictate the quality of the shots you’ll give them but your customers come to you with an expectation of the gear you’ll have for their event and they want the best.  The best to them is what they see other professionals use.  They pay for that look unless you’ve set some expectations at the outset and tied the quality of your results to the gear you’ll bring. They expect you to have something more professional looking than Uncle Harry’s camera at the wedding even if they don’t know the difference.  They see size as an indication of professional gear.

The pure processing power of a DSLR provides capabilities that are not always found in today’s smaller cameras.  They are in some ways, computers.  The autofocus capabilities in DSLR cameras is nothing short of amazing.  The ability to quickly focus and lock on to moving subjects is something some of us absolutely need to have to pursue our primary interests in photography.  Also, the high ISO offerings are increasingly stretching the ability of these cameras to shoot amazing images in low light even without the fastest lens.

So, the big gun DSLR’s in the industry are going to be around for a long time and professionals and avid photographers are going to continue to use them because they are great tools for those who need to stretch the capabilities of their gear to the maximum to get the shots they want.  Lots of influential people are also invested in this gear and help drive new development and technology to meet their demanding needs.

There are new alternatives to a traditional DSLR that are worth looking at.  You’ll likely make some compromises in capabilities and features but those may outweigh the benefits of smaller gear.

Most of us would rather have all this capability in our pockets or in a small lightweight bag rather than in a heavy oversized backpack.  Unfortunately, we’re not quite at the point where the technology available in a DSLR are completely captured in smaller camera packages yet.  We’re seeing indications that camera makers are on the path towards DSLR capabilities in these more compact sizes that may eventually allow us to carry the capability of today’s best DSLR’s in much smaller sizes.  They may even fit in our pockets but we’re not completely there yet.

Until we get there completely, there are new cameras coming to market that offer capable features if your need for a smaller camera size can’t wait for DSLR capabilities.

Considering Smaller Gear

Photographers are increasingly recognizing that the new, smaller cameras coming to market give them possibilities for images that can rival the quality of images one can get from a DSLR.  These new cameras and the technology in them are offering fresh options that deserve investigation.  There are accomplished photographers reaching for these cameras to use in their daily shooting.  At the Google+ Photographers Conference earlier last year there were a number of people using a variety of smaller cameras like the Olympus OM-D E-M5, Sony NEX-7 and Fujifilm X-pro1.  From personal conversations, I surmise that these cameras are complementing other cameras in these photographer’s kit but that most haven’t yet replaced their DSLR.

But photographers are starting to recognize the increasing capabilities and promise of these smaller instruments and want to own and use them. They are also increasingly hopeful these small cameras are morphing into something that’s going to be so good that they could one day replace their bigger kit.

Many pros are shooting full frame DSLR’s and want to stick with that format.  There are currently only a few small cameras that offer full frame sensors in a smaller package.

Of course there’s the Leica M9 and the newly introduced Sony RX-1.  The Leica has offered a full frame Kodak CCD sensor since it was first introduced in September 2009 and recently have announced the Leica M with a new, full frame CMOS sensor.  The new Sony RX-1 camera is currently coming to the market sporting a 24 megapixel full-frame CMOS sensor with an ISO range between 100-25,600.  Many professionals and prosumers are likely looking at these new cameras.  Manufacturers of these smaller cameras are also able to eliminate the need for a mirror and the complex assembly around a mirror eliminating the resulting mirror slap and vibration when taking a shot for these smaller cameras.  But many would argue that small cameras don’t need to be full frame to be their primary camera of choice.

There are many APS-C sensor cameras on the market that are recognized as outstanding.  These smaller sensor cameras crop images from a full 35mm format essentially increasing the focal length of their companion lenses by 1.6x for Canon EOS cameras and 1.5x for Nikon, Sony, Fuji and Pentax.  So the focal length of a 50mm lens on a full frame camera will be an equivalent 75mm on a Nikon DX body.

A micro four-thirds sensor found on many of today’s smaller and lighter cameras sports an image that is equivalent to a 2x crop factor compared to a full frame camera.  So its 50% smaller than a full frame DSLR sensor allowing the camera to be smaller and lighter.

The greatest advantage of these small cameras is their ability to deliver high quality images in a small size and relatively light weight.  Portability is important to many photographers of all genres.  Who wouldn’t want the best technology in a smaller, lighter package?  This natural progression to high tech capabilities in smaller packages is not unprecedented.  We’ve seen it in many other technologies over the past. In the 70′s, early GPS receiver technology was packed into trucks and man packs.  Today, we carry GPS receivers in our smartphones.  If history is any indication, in the future we’ll be seeing amazing advances in camera sensors, processing power and other unknown capabilities in ever smaller cameras.

Manufacturers and photographers need to challenge the paradigm that bigger is always better and more capable.  We also need to change the perceptions of our clients who equate a professional shooter with their big DSLRs.  Just keep in mind that no matter what the camera, our passion for quality photography outweighs all the new technology.  Ultimately its all about the images we capture no matter the platform or gear we choose to carry.  For photographers at all levels these new and coming changes are something worth looking forward to and adopting when they meet and perhaps exceed our needs.